In the world of motorcycling, BMW Motorrad is the gatekeeper of that famous "German quality": with 123,000 models sold in 2014. The Bavarian firm is a heavy hitter in the motorcycle industry, dominating the trail and touring classes like no other.
The story of BMW began in 1916, with the merger of two German mechanics. In the beginning, BMW made aeroplane engines, which is why its famous logo represents a turning propellor. The colours white and blue are those of Bavaria. When aeroplane engine manufacturing was banned after the treaty of Versailles, BMW began to make motorcycle engines.
In 1923, BMW launched its first ever motorcycle: the R32. With a flat twin 500cc engine, it was relatively successful.
The Michelin-BMW Motorrad partnership first came about in an extreme context: on the racetrack. In the Endurance FIM and Superbike classes, the tyre maker and the bike manufacturer joined forces to try to reach the highest levels of competition. It was a technical collaboration that instantly allowed both companies to expand: both Michelin and BMW have performance and innovation running through their veins.